The Organic Company
We are all increasingly aware of our impact on our environment. Like so many, we try our best to raise our game and take positive steps to be environmentally responsible and when it comes to work, it has been particularly exciting to see many interior & lifestyle companies launching products and ranges with this key message core to their brand. The Organic Company is a shining example of this and we are thrilled to have introduced this company to our Pepper & Ink Home collection. Its overriding message is one of environmental responsibility but to combine this with such a stylish product range means there is no excuse not to listen.
What is the background of The Organic Company ?
In 2007, The Organic Company was established by Joy Vasiljev with the clear mission of proving that a responsible business is good business. Joy was concerned about our environment’s health, and knew she wasn’t alone in looking for great products that excelled at both sustainable production and beautiful design. So she teamed up with skilled artists and technicians and got to work creating those products herself.
The end product is thoroughly considered with regards to both design and purpose because Joy believes that the better the product, the better you take care of it. However, Joy acknowledges that it was not an easy start as the world simply wasn’t ready and people were unaware of the extremely dirty industry of cotton. Now, 12 years later, The Organic Company produces more than 200 different products and exports to more than 26 countries.
What is The Organic Company's key message ?
The Organic Company leads the way by creating a design business that minimizes the negative impact on our planet. It matters. The Organic Company says: “We believe it matters. The way everybody treats our planet is not sustainable. There are alternatives. The Organic Company is here to do it a bit better.
How does The Organic Company do it better ?
All products are GOTS-certified, meaning that every step in the production process for products upholds the highest environmental and social standards. All products are made using premium organic cotton, a fabric that requires 91% less water to produce than conventional cotton. The growth and processing of organic cotton also produces 94% less greenhouse gases, and no heavy metals or pesticides are used during production.
Considering that cotton is the biggest crop grown around the world, sourcing and processing it sustainably is incredibly important — and choosing GOTS-certified textiles makes a huge difference in individuals’ environmental impact. The Organic Company also uses recycled plastic and recycled or FSC-certified paper for its packaging.
The Organic Company also believes in only creating products that meet a need or solve a problem. Less waste has got to be the way forward.